Characteristics of crowdfunding projects and the success of campaigns focused on literary financing
DOI:
https://doi.org/10.16930/2237-766220243488Keywords:
Collective financing, Crowdfunding, Fund-raising, Literary fundingAbstract
Crowdfunding has emerged as an alternative to traditional financing, enabling resource collection from supporters through digital platforms. This study analyzes the influence of crowdfunding project characteristics on the success of campaigns aimed at literary financing, contributing to the academic literature and offering practical guidelines for creators seeking to maximize their chances of success in this modality. The analyzed factors include financial goals, campaign duration, campaign type, budget detailing, use of audiovisual resources, creator's experience and gender, and regional influence. These factors were examined using a sample of 2,286 completed campaigns on the Cartase platform. The relationships were modeled through econometric analyses tested using logistic regression.The results reveal that higher financial goals and longer campaign durations decrease the likelihood of success. Conversely, campaigns that release funds to recipients regardless of whether the goal is achieved (flexible campaign type) and those with greater promotion through audiovisual resources exhibit a higher probability of success. The study highlights sociodemographic differences as a key determinant of campaign success, particularly in the South and Southeast regions. These findings not only enhance the understanding of literary crowdfunding but also provide valuable insights for creators looking to optimize their campaigns and improve their chances of success.
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