The influence of the sunk cost effect on investment decisions
DOI:
https://doi.org/10.16930/2237-7662/rccc.v12n36p26-37Keywords:
Sunk Cost Effect, Investment, Decisionmaking.Abstract
The study objective is to investigate investment decisions in students and graduates of a program of post-graduate studies in academic mode, in Accounting at a Federal Higher Education Institution (IFES) located in southern Brazil, related to continue or discontinue the investment project. It is intended to verify the occurrence of the sunk cost effect in relation to the stage of academic training. Information was collected from a questionnaire composed of one of the scenarios which required an investment decision, proposed by Kwak and Moom (2010) experiment. The nonparametric Chi-Square test was used for data analysis. The data were processed and analyzed by the software XLSTAT. The sample, intentionally, was consisted of 46 respondents. The results show that the decision of continuity of the investment project is predominant for both Masters as to master degree students, characterizing the occurrence of the sunk cost effect in both groups. The test carried out showed no dependency relationship between the formation stage of the respondents and the perception of the sunk cost effect on investment decisions.
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Published
2013-10-16
How to Cite
Altoé, S. M. L., Klein, L., Oliveira, A. J. de, Fragalli, A. C., & Almeida, L. B. de. (2013). The influence of the sunk cost effect on investment decisions. Revista Catarinense Da Ciência Contábil, 12(36), p. 26–37. https://doi.org/10.16930/2237-7662/rccc.v12n36p26-37
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