Influências da inovação do modelo de negócios na orientação empreendedora e no desempenho organizacional: evidências nos supermercados catarinenses

Autores

DOI:

https://doi.org/10.16930/2237-766220233331

Palavras-chave:

Teoria da Contingência, Inovação, Supermercados, Orientação Empreendedora

Resumo

O setor supermercadista é altamente competitivo com intensa busca de alternativas para superar os desafios do negócio, aumentar o consumo e melhorar os resultados. Nesse contexto, este estudo analisou as influências da orientação empreendedora na relação entre a inovação do modelo de negócios e o desempenho organizacional. Para tal, adotou-se uma abordagem quantitativa, descritiva, e sua operacionalização ocorreu por meio de um survey junto a 77 supermercados e cujos dados foram tratados por meio de modelagem de equações estruturais. Os resultados revelam que a inovação do modelo de negócios não influencia o desempenho organizacional diretamente. Somente a partir da inclusão da orientação empreendedora foi possível revelar a relação indireta da inovação do modelo de negócios no desempenho organizacional. Essa evidência revela que a inovação indistinta pode não ser capaz de afetar o desempenho positivamente; uma inovação sem planejamento pode inclusive prejudicar o desempenho. Com isso, conclui-se que num segmento muito diverso, concorrencial e de atendimento direto ao público, como é o setor supermercadista, a inovação no modelo de negócios pode não gerar melhores resultados. No âmbito profissional não acadêmico, as evidências identificadas permitem assegurar a importância da orientação empreendedora, e demonstrar que seria este o fator primordial para direcionar os esforços inovativos e assim melhorar o desempenho do negócio.

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Publicado

2023-02-10

Como Citar

Akoumani, M. K., Santos, E. A. dos ., & Sallaberry, J. D. . (2023). Influências da inovação do modelo de negócios na orientação empreendedora e no desempenho organizacional: evidências nos supermercados catarinenses. Revista Catarinense Da Ciência Contábil, 22, e3331. https://doi.org/10.16930/2237-766220233331

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